Simply because we only want the best for you and our planet! It may cost less to produce and buy conventional cotton but it is always better to choose organic cotton. Why? Because it's better for the land, workers and YOU.
Organic cotton is a natural, GMO-free fiber that uses less water than standard cotton. Its production does not involve the use of chemicals (no fertilizers or pesticides) and encourages rotation of crops to keep soil healthier, more fertile and maintain humidity. Waste from the cotton ginning process is also recycled for the animal feed industry.
Of course, organic and labeled textiles have a higher cost than textiles that are not. We believe and hope that in future there will only be "clean" factories, which would undoubtedly resulted in a decrease in the selling price of organic garments.